____ BRAND STRATEGIES, BUILT ON THE BRAIN

Your company grew up. Your brand didn't.

We build brand strategies on how the mind actually forms preference, then manage the creative that brings it to life. The result is a brand that fits the company you run, and one you'll be proud to show off.

HOW BRANDS WORK IN THE BRAIN

You don't actually decide to prefer Diet Coke in the grocery aisle. Your brain builds the preference long before the moment of decision.First, the brain assembles a concept. The silver and red can, the hiss-and-fizz, the memories of Diet Cokes enjoyed with friends. Our brains fuse these into a single recognizable thing. That's the brand concept and it is different for everyone.When it's time to decide what to drink, your brain pulls in this concept but doesn't evaluate it in a vacuum. It weighs it against other social, emotional and goal-related inputs. The afternoon slump it breaks you out of, the people you associate with it, how you feel about the version of yourself who drinks it instead of a sugary soda. That's how a brand preference forms.By the time you reach for it, the deciding is done. What feels like a choice is really a brand preference your brain settled long before.In this process there are six signals which are critical to forming the brand concept and brand preference. At NOŪS we've developed the SixSignal Framework to ensure that, like Diet Coke, brands we work with feed the brain the inputs necessary to develop both.

NEUROSCIENCE, BRANDING & MARKETING

The idea that people decide with the emotional brain first and justify with the rational brain second isn't ours. It comes from decades of work in neuroscience, behavioral economics, and consumer psychology by Kahneman, Damasio, LeDoux, Lindstrom, and others who established how decisions actually get made in the mind.Unsurprisingly, marketers ran with it. The science has been applied to advertising, sales, persuasion, and pricing for years. But almost no one has applied it to branding and the deeper question of how a brand concept forms in the mind or why one gets chosen over another. That's the part we built: a systematic method that takes what these researchers proved about the deciding brain and applies it, step by step, to your brand.Above are a handful of titles which discuss neuroscience and marketing (some better than others).

WHY NOŪS?

A Proven Eye
Over the years we have produced brands worth noticing — in design, tech, retail, and consumer products. The publications above (and several others) have covered our work. It's also turned up in TV shows, movies, commercials, and even a chart-topping Hip Hop video.A Method That's Getting Results
In one campaign test, messaging built on the noūs strategy beat conventional feature-based messaging by 54% on conversions and 67% on interactions.We also worked with an AI company whose tool produces session notes for mental health clinicians. For years, users reacted to small product errors with an intensity no one could explain. The mistakes were minor, the reactions weren't. Applying the noūs framework uncovered the truth: clinicians nearly universally loathe writing notes (not an exaggeration), and the AI tool frees them from it. That relief is the emotional core of the brand. So a small error reads as a threat of being sent back to the thing they dread most, losing nights and weekends to writing notes again. A traditional brand audit, asking users what they think of the brand, would never have found it.A Powerful Combination
NOŪS combines our eye for what makes a brand resonate with the science of how the brain makes brand decisions.

WHAT WE OFFER

Four ways to work with NOŪS, from a free read to a full rebrand. All four are built on SixSignal — our model for how a brand forms in the mind across six signals: sensory, cognitive, memory, social, emotional, and goals.

SixSignal Scan
Free

A quick read of your website across the six signals — where your brand comes through clearly, and where it goes quiet.

SixSignal Brand Audit
$3,000

A thorough audit of your brand across all six signals — your site and your materials. Precisely where it's working, where it's weak, and what's missing.

SixSignal Customer Study
$7,000

Where the Audit examines your brand, the Study examines the unspoken desires of your customers — what drives them, who they want to be, and the goal they're really trying to resolve. The foundation the strategy is built on.

SixSignal Full Rebrand
$10,000 - $40,000 ... based on revenue

The whole process: strategy through finished creative. We build the strategy on how your customers actually decide and carry it all the way to a brand you're proud to stand in front of. No creative team? We'll assemble and manage one under your direction.

- $10,000 — $0M to $10M
- $25,000 — $10M to $50M
- $40,000 — $50M and above

LET'S CREATE A BRAND
YOU CAN BE PROUD OF